Lewis & Dore
Overview
The objective was to introduce Lewis & Dore Real Estate as a distinguished luxury brand and thought leader within Dubai's competitive property market. This involved strategic brand positioning, innovative marketing efforts, and high-impact event management to capture the attention of high-net-worth (HNW) individuals and industry professionals.
Client
Lewis & Dore
Industry
Real Estate
Service
Brand strategy
Marketing Strategy
Event Management
Content
Duration
8 months
The Challenge
Entering a saturated real estate market, the key challenge was to position Lewis & Dore both as a luxury brand and as a credible thought leader. The task required differentiating the brand from competitors while resonating with affluent buyers and industry stakeholders.
The Solution
Luxury Brand Positioning: 1. Conducted audience research, identifying key interests among affluent buyers, including fashion, fine dining, and automotive. 2. Formed strategic partnerships with luxury brands in these sectors to enhance Lewis & Dore's market presence. 3. Developed a brand strategy focused on aligning with the lifestyle aspirations of HNW individuals. Thought Leader Brand Positioning: 1. Implemented a content strategy centered on luxury market insights, analyzing macroeconomic trends and the growing population of affluent buyers in Dubai. 2. Published data-driven reports and investment insights to establish credibility and appeal to the rational decision-making process of HNW clients. Professional Creative Productions: 1. Focused on lifestyle-driven content to differentiate from other luxury real estate brands. 2. Created visually compelling marketing materials that showcased the luxury experience beyond properties, appealing directly to HNW individuals. Thought Leadership Content: 1. Developed downloadable market performance reports to provide valuable insights. 2. Utilized website content as a lead generation tool, strengthening the brand's authority in the luxury real estate sector. The Inaugural Open House Event: 1. Objective: Officially launch Lewis & Dore to the market and position it as a luxury real estate brand among the right audience. Results: *41% increase in social media followers. *22 user-generated content (UGC) interactions. *Over 13,000 accounts reached. *1 high-value listing generated. * Attendees: 64% agents, 16% buyers, 2% sellers.
The Result
Successfully positioned Lewis & Dore as a luxury real estate brand and thought leader in Dubai. Enhanced brand visibility and engagement through strategic partnerships, targeted events, and data-driven content. Achieved measurable growth in social media presence, audience engagement, and lead generation, including a high-value property listing.
